Amino

The client

Amino Communications is a specialist in products and technology for the IPTV, triple-play and in-home multimedia distribution.

Objective

Raise the profile of Amino Communications in the IPTV, and later the Internet TV space. As both markets are relatively new, EML also aimed to support Amino in educating the media and the market.

Strategy

EML worked with Amino from 2002 to 2007. In the early part of the campaign, EML's task was to raise the profile of the company and its products within the UK, US and Asian press. This included an 'Influencing The Influencers' program, with a target audience of key stakeholder groups including trade analysts.

By 2006 Amino had changed direction slightly to incorporate the new Internet content consumption model through Internet TV. The agency re-positioned Amino's messaging around 'The Connected Home' and launched the product at IBC. This included press and directly to the visitors at IBC via email shots, leaflet drops and a public event.

The results

The IBC launch resulted in 24 media interviews with tier one publications and over 250 prospects attended the on-stand event. The aisles were literally jammed as Amino presented the new offering on its stand at IBC.