Brainboxes

The client

Brainboxes is a UK-based SME. The organisation manufactures a range of serial and wireless cards.

Objective

As a small to medium sized company, it was important for Brainboxes to punch well above its weight in Europe. With this in mind, the objective of the campaign was to increase Brainboxes' media profile and increase awareness of the company.

Strategy

EML identified two key strengths of its business: world-beating manufacturing capability using Six-Sigma and demonstrable success against strong Far-Eastern competition. Better still, Brainboxes had media-savvy, charismatic company executives.

EML used Brainboxes' strengths and its spokespeople as media vehicles to promote the company and its products. Every opportunity was taken to gain positive, albeit occasionally controversial, press comment about the supposed decline of UK manufacturing and to participate in the on-going debate. The campaign was backed up by a constant stream of product launch releases and, where possible, customer win or application stories.

As icing on the cake, EML entered Brainboxes in European Manufacturer of the Year category at the prestigious ELEKTRA 2005 Awards.

The results

Brainboxes won the ELEKTRA award, offering added impetus to the company’s European sales drive. "EML has shown that it can be equally successful for small companies such as ours as well as for its larger multinational clients. Brainboxes is increasingly well-known in our sector and no small part of the credit lies with the team in the Boathouse."

Stephen Evans, Managing Director, Brainboxes.