Gamma Telecom

The client

Gamma Telecom is one of the UK's largest providers of voice services and applications, switching in excess of 7 billion minutes per annum and serving a growing number of international carriers.

Objective

With its highly reliable, traditional, and leading edge services including IP Telephony, it was imperative for Gamma to grow its brand awareness with new potential resellers and channel partners, and we were asked to assist.

Strategy

We kicked off the campaign by holding a one-day messaging workshop with senior Gamma executives. This clearly established that as well as the 'fastest-growing company' angle, Gamma's own IP network, being one of the first in the UK, offered an excellent opportunity to act as industry experts in this rapidly expanding technology.

As a consequence, we set about identifying and satisfying all relevant speaking possibilities and offering press comment wherever appropriate. The campaign was also backed up with a series of round tables on IP telephony.

The results

The campaign generated a high level of positive press coverage and a marked increase in Gamma’s brand awareness with resellers. As one of the UK's largest voice application and services providers, Gamma Telecom was recently included in the top 10 fastest growing technology companies list in the Sunday Times' "Microsoft Tech Track 100".