Effective international PR

280+ briefings with global journalists

Client

Wolfson Microelectronics - provider of high performance mixed-signal semiconductors to the consumer electronics market.

Campaign objectives

Raise awareness of Wolfson worldwide
Encourage association of Wolfson with audio quality

EML’s role

Lead global agency – managing Wolfson’s media outreach in Europe and coordinating five partner agencies (in the US and Asia)

Campaign strategy/tactics

Developing clear messaging
Media training global spokespeople
Ensuring regular flow of news
Driving an authoritative technical article programme
Facilitating face to face interaction via global media tours for key launches

Results

57% increase in media coverage across global electronics design trade press (print & online)
75 article placements worldwide, over the course of one year (up 47%)
Face-to-face briefings with more than 280 technology journalists.