3DLABS Semiconductor enlists EML to build its profile in core global markets
3DLABS Semiconductor, a developer of media processors for handheld devices has selected EML to help build the company’s profile in its core global markets.
EML was first engaged by 3DLABS on a project basis, after a three-way pitch, to launch the company’s first media processor, the DMS-02 in November 2006. Following the success of the launch, EML has been retained on an ongoing basis to raise awareness of 3DLABS with potential new customers in core global markets and across broad product categories, including portable media players, portable navigation, video surveillance and videoconferencing and handheld computing.
Richard Parker, EML’s Managing Director comments: "3DLABS is a great example of a company changing its focus and re-launching its brand in a new area. The PR challenge is to alter perception in the key markets in Europe, USA and Asia."
Tim Lewis, Director of Sales & Marketing at 3DLABS comments: "We were impressed by the work EML did in launching our technology and the campaign that it has put together is already helping increase our visibility in our key markets globally."
3DLABS is a pioneering fabless semiconductor supplier of fully programmable multi-core application and media processor SoC’s that deliver a rich mix of capabilities and based around an array of floating-point processing elements and dual ARM® cores.