EML selected to manufacture ACW’s 'Best of British' profile
Successful UK-based contract electronics manufacturer (CEM) ACW Technology has selected EML to help build the company’s profile in the UK. This will be the first time ACW has proactively engaged in a PR campaign.
As a CEM ACW provides end-to-end manufacturing solutions to a range of B2B markets including commercial, industrial, aerospace and defence. ACW prides itself on the fact that it has retained its base in the UK and its profitability while the UK CEM industry has struggled under intense competition amid a trend of outsourcing. EML will build a campaign promoting ACW’s trademark 'British-ness', positioning them as an ambassador for UK manufacturing and voice of authority on industry issues.
Richard Parker, EML's Managing Director comments: "UK manufacturing is a particularly emotive PR topic. Since the service sector took over the British economy, manufacturing has been in steady decline, giving way to competition from abroad. We're delighted to have the opportunity to help promote an organisation that is consistently bucking this trend. The campaign that EML has put together will help maximise ACW’s visibility in its key markets and tell the story of its success."