EML selected to be new European lead agency for Allied Telesis
EML, the technology PR agency, has been appointed by Allied Telesis, a global provider of advanced network management products, to lead its PR campaign in Europe. As regional lead agency, EML is responsible for PR strategy and management of a network of PR agencies. The agency will ensure campaign momentum across European countries including the UK, Benelux, France, Germany, the Nordics, Italy, Spain, Russia and CEE markets. EML is also responsible for implementing the PR campaign in the UK and Benelux.
Allied Telesis’ European Marcom department and UK Sales office is based in Swindon in the UK. The company was looking for a PR partner who could work hand-in-hand with the regional marketing team to provide a strategic focus as well as deliver efficiencies to the PR campaign.
Melvyn Wray, Senior Vice President of Product Marketing at Allied Telesis, said: “EML has a strong track record with regard to managing and motivating agency networks to deliver results, consistently. Allied Telesis is looking to raise its profile across Europe and increase share of voice, and EML has been very successful in delivering the results we are looking for.”
Richard Parker, Managing Director, EML added: “In an uncertain economic climate network managers and resellers are both looking for reliable partners. It is no secret that consistent communications can add tremendous value to a company’s image with the channel and customers alike. We look forward to continuing to work with Allied Telesis to achieve their regional PR objectives.”