Arieso selects EML to build a global presence
EML has won a three-way pitch to manage the global PR campaign for wireless network optimisation company; Arieso. EML will manage a thought-leadership and profile building campaign for Arieso, as well as supporting a number of product launches scheduled for 2007/8.
Arieso, whose clients include Vodafone, AT&T, 02, Qualcomm and Nortel, provides wireless operators with software to maximise the return on their investments. The software increases capacity and coverage of wireless networks and enables operators to adapt to changing technologies and consumer demand for mobile applications.
Paul Turner, VP Global Operations, Arieso, comments: "EML has a strong history of working with telecoms innovators and an excellent track record in implementing successful global campaigns. Arieso is looking to gain a greater media presence and strengthen our brand and we believe that EML is by far the best agency to help us do this."
Richard Parker, Managing Director, EML added: "As wireless networks continue to change, demands are increasing for operators to provide a greater quality of service and range of capabilities for subscribers. Working with Arieso in the UK and USA, as they enable wireless operators to deliver new applications, gives us the chance to be involved in the evolution of a new communications era."
About Arieso
Arieso (www.arieso.com) is the world-leading provider of automatic network optimisation solutions and services. A privately held company founded in 2000, Arieso's solutions and expertise deliver significant cost-savings to the operator community as well as a vastly improved mobile user experience.
Arieso's deep in-house knowledge of the complexities surrounding the design, optimisation and overall efficiencies of mobile networks means that it can offer unrivalled optimisation solutions that can offer operators a far greater return on their network investment. At a time when most network operators are looking at driving cost out of their business Arieso optimisation solutions can offer typically 30% savings on network CapEx and OpEx.
Arieso optimisation solutions remove the need for repetitive drive-testing, instead rapidly providing enhanced network settings improving capacity, coverage and overall network quality. Arieso also offers advanced network optimisation services providing comprehensive strategies and tactics regarding network optimisation.