EML to launch BitWave’s first production-ready chip to global telecoms and electronics markets
EML has won a global contract following a 3 way pitch for BitWave Semiconductor Inc, to deliver a PR campaign in its key target markets of Europe, the US and Asia. BitWave provides programmable wireless technologies to mobile handset makers.
EML will work with partner agency, Boston-based Precision Communications, to support the State-side elements of BitWave’s campaign. The UK, Europe and Asia campaigns will be managed directly by the agency’s in-house experts. The team will be lead by EML Director, David Marsden in the UK with Precision Communications’ President, Al Haun leading the US campaign.
The EML and Precision Communications teams bring a total of over 70 years’ combined expertise to BitWave’s PR campaign, with their core client base in the electronics and telecoms sectors.
Marsden comments: “BitWave Semiconductor integrates perfectly with our client base. Our experience in wireless technologies, semiconductors and in other technologies targeting mobile handsets, makes our experience a logical fit”. Marsden continued, “We are excited to be tasked with promoting BitWave’s revolutionary approach as it is set to ensure Femtocell and handset makers will benefit from the ability to dynamically switch between multiple frequency bands and wireless protocols under software control. The potential for this technology is unlimited.”
Boston-based BitWave has recruited EML to support the launch of the first production-ready version of its Softransceiver™ chip for the wireless industry. BitWave has created a unique, patent-pending programmable transceiver platform that is less expensive, has better performance and uses less battery power than the traditional software defined radio approach. BitWave’s technology allows a transceiver to be software programmed to work at any frequency, any bandwidth, any protocol at any performance level This approach, dubbed the Softransceiver™, overcomes the limitations of existing fixed function transceivers. Mobile phone and Femtocell manufacturers can use BitWave technologies to develop new products by simply changing software in the transceiver, rather than through the development of multiple fixed purpose solutions.
BitWave Semiconductor, Incorporated, is a fabless semiconductor company and developer of the Softransceiver RFIC. Mobile devices using the Softransceiver can operate on multiple frequencies and communication protocols, giving consumers and businesses a broader choice of networks and services. The Softransceiver allows network operators to offer services on demand and allows manufacturers to build a single, low-cost radio that can be used in any network, anytime, anywhere. All of these benefits are achieved while lowering the total bill of materials, increasing phone battery life and increasing radio performance. For more information, go to www.bitwave.com.