Cambridge Consultants employs EML to boost corporate image
EML has won the PR contract for technology developer Cambridge Consultants, a founder and principal player of the Cambridge technology cluster. The UK and US PR contract was won by EML in a three-way pitch.
In Europe, the campaign will focus on Cambridge Consultants' core business areas of medical devices, wireless technologies and consumer product development. It will also feature a corporate campaign. The activity will build on Cambridge Consultants' core trade media relations to reach the national and business press.
Head of corporate communications at Cambridge Consultants, Patrick Pordage, stated, "we work with customers across countless sectors. Whilst there are a lot of strong PR agencies, it was a challenge to find one that could appreciate all our markets. To make the search harder, we are looking to reach a much wider audience and to discuss the industry issues from a higher level. EML is the best agency to meet our needs."
In the US, EML will be working with Bridgeman Communications, a part of EML's 'best of breed' global network. The US campaign will provide specific support to help grow the business in the US office, particularly in medical technology and wireless.
Richard Parker, co-founder and MD of EML, commented, "Cambridge Consultants is a great win. Its technology is so diverse and always on the cutting edge. The campaign will use many of the skills we’ve been recruiting over the past few years. In particular, our small team now has a number of corporate PR experts and strong healthcare knowledge on top of our traditional background of high tech PR."
About Cambridge Consultants
Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For nearly 50 years, the company has enabled its clients to turn business opportunities into commercial successes, whether launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of over 250 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, automotive, transport, energy and wireless communications. For more information visit: www.CambridgeConsultants.com
Cambridge Consultants is part of the Altran group of companies. Altran Technologie, which is listed on the Paris Stock Exchange (FR:003463), employs over 17,000 consultants in 20 countries around the world. In 2006 the group generated a turnover of €1,495.6 million. For more information visit: www.altran.com