EML has been appointed to manage a PR campaign for Integrated Engineering Software in Europe
Leading developer of hybrid simulation tools for design analysis,
Integrated Engineering Software, has initiated a PR campaign to
help it reach key European markets beyond its Canadian base. With
no offices currently in Europe, Integrated felt that PR was the
best tool to help develop relationships with the region’s strong
engineering base. Following a competitive pitch process, UK-based
tech agency, EML, was chosen to plan and roll out the campaign,
initially focussing on the UK and Germany.
With strong existing relationships with Integrated’s target press, EML will manage the out-reach to the UK and German press directly through its UK team. With a background in electronics engineering and code-writing, EML Director Andrew Shephard, is well placed to lead the account. His understanding of the technology and the needs of the end-users means that both technology and business messages will be delivered so as to have maximum news-value to the press
Shephard comments: “Simulation and analysis are key elements of modern design flow and Integrated's uncluttered approach will appeal to European designers. EML will raise the profile within the specialist technology press and demonstrate that there are good alternative tools which sit well, even with limited research budgets.”
Integrated develops high performance electromagnetic simulation software for the Industrial, Automotive, Medical, Telecommunications, Power and Aerospace markets. The software allows companies to reduce design time and costs, spend less money on expensive prototypes, improve product performance, decrease time to market and ultimately increase profitability. Integrated’s software has enabled advances in a range of products from motors, transformers, generators, sensors, MRI (Magnetic Resonant Imaging) devices, and radio antennas, to name a few.