EML takes on bespoke triple play specialist
EML has been retained by isrighthere, a leading supplier of innovative IP based triple play services.
EML has been retained by isrighthere, a leading supplier of innovative IP based triple play services, to execute its UK PR campaign. EML has been tasked to raise the profile of isrighthere and maximise the phenomenal success that the company has achieved to date.
isrighthere provides a cost effective, fully managed triple play IP network solution for a broad range of must-have on-demand services including; high-definition TV, phone and high-speed broadband, as well as specialist services such as the monitoring of residents’ energy usage and display of public transport information. Targeting the hospitality and managed estate markets including both business and residential, isrighthere delivers its services from a centralised data centre and has eliminated the need for onsite equipment, providing its customers with a scalable, future proof triple play network, at a much lower upfront cost.
The PR campaign will initially be focused on the UK market where isrighthere has already built up an enviable client base including high profile customers such as The Ritz, BridgeStreet Worldwide and Grosvenor Estates. EML Director and Account Director for isrighthere Andrew Shephard, commented, "isrighthere has a very tangible yet extremely compelling offering and we are eager to replicate the fantastic results for them that we have achieved for so many of our clients. The company’s technological approach and understanding is second to none in this space and we look forward to communicating their messages to a range of specialist media from commercial networking publications to hospitality, leisure and housing technology titles. With the Digital Britain report still big news, the innovative delivery of high-speed internet services will be a hot topic for 2010."
"EML has a tremendous amount of experience in our sector, and having witnessed first-hand what results they can achieve through joint activity with one of our partners and their client Allied Telesis, we knew that we were in the right hands," said Teresa Robbins, Director at isrighthere. "The proposal that EML suggested proved that they really understood our technology and what we needed to achieve through PR. We’re looking forward to seeing the campaign turn into some great results that will really help to raise the profile of the work that we do."