Process Relations selects EML to raise its media profile
EML has been appointed by the start-up Process Relations, a supplier
of process management support software which can speed up development
of fabrication processes and make it more cost effective, to manage
its PR campaign. EML will focus on building Process Relations’
profile in Europe, as the company moves into the next stage of
its development.
Process Relations’ XperiDesk software ensures that engineers
work more productively by making the storage and retrieval
of all process data and test results effortless, limiting risk
and arming engineers with all relevant information instantly.
EML was retained by Process Relations due to its extensive
experience in public relations for technology start-ups, having
run over 20 successful semiconductor related start-up campaigns.
EML’s existing relationships with Process Relations’ target
press will greatly benefit media outreach in the UK and Germany.
With a credible background in electronics engineering, EML
Director Andrew Shephard is well placed to lead the account.
He commented, “Process Relations is an exciting account to
have won as the technology has the potential to revolutionise
process development, particularly in the semiconductor market.
The team at EML is looking forward to getting stuck in.”
“We chose EML to represent us because of its proven success
in seeing companies through the development stages, from start-up
to established player. Its relationships with our key semiconductor
media are also impressive”, said Dirk Ortloff, Co-founder and
CTO at Process Relations. “We were extremely impressed by EML’s
client list and the strategic, yet pragmatic way in which they
have already addressed our business. EML has provided a clear
outline of what it intends to do for us, and how it will do
it. I look forward to seeing the results of the campaign”.