EML to help Zinwave promote its enhanced in-building wireless technology
21st October 2008: EML has been appointed as PR agency to
Zinwave, following a competitive pitch to lead a proactive,
profile-raising campaign for the Cambridge-based wireless
technology pioneer. Zinwave delivers substantial improvements
to the performance of wireless technologies throughout large
or complex buildings, using a unique wideband active Distributed
Antenna Systems (DAS).
Active DAS has been identified by ABI Research as the technology
due to have the most significant positive impact on in-building
wireless coverage over the next 5 years. Zinwave’s unique wideband
architecture is the only active DAS technology capable of providing
cost effective in-building coverage for a wide range of wireless
services and this puts Zinwave in a very strong position to
capitalise on this growth opportunity.
The EML team will directly manage the campaign in Europe,
helping Zinwave to reach key wireless and general telecoms
industry publications in addition to vertical market publications.
David Marsden, Client Services Director at EML who also directs
the Zinwave account, commented, “Wireless technologies have
become an increasing part of our working life. At EML we have
a substantial amount of wireless tech experience and are excited
to now have the opportunity to work with Zinwave. The company
is at the forefront of an industry acknowledged to offer substantial
growth opportunities and it is essential we not only raise
Zinwave’s profile but also educate the market on the differentiating
factors of Zinwave’s approach.”
Luma Musa, Director of Marketing at Zinwave added, “We have
appointed EML to initiate our planned expansion into global
markets. EML’s pitch made it clear that the team is able to
provide Zinwave with a focused campaign to maximise our PR
investment. We believe EML is the right agency to help us achieve
high quality, positive coverage at home and abroad. With the
in-building wireless market for Active DAS growing to an estimated
$9.2 billion by 2013 according to ABI Research, it is important
that we inform the industry about the capabilities of our unique
Active Wideband DAS technology. EML’s technology experience
and contacts will help us to accomplish this goal.”
Zinwave is an in-building cellular and wireless solutions provider, pioneering a unified wireless infrastructure through patented Active Wideband Distributed Antenna System (DAS) technologies. Zinwave's technology significantly improves wireless coverage indoors and eradicates blind spots which are caused by building structure. The Zinwave 3000 Active Wideband DAS is easily implemented into buildings, cutting installation costs and reducing the need for structural planning which are time-consuming processes.